In collaboration with Uber, I had the opportunity to step into the role of producer, director, and cinematographer to create a brand film that celebrated the heart of the company - their partner drivers. The project was both a challenge and a reward; capturing the experiences, dedication, and achievements of these drivers, integral to Uber's operations, was a profound experience.
From conceptualization to filming, I was deeply immersed in the process, ensuring that the spotlight truly shone on these unsung heroes of the everyday commute. This project served as the centrepiece for Uber’s Hero Event, an awards ceremony dedicated to recognising the drivers' invaluable contributions. Through this film, we not only paid homage to the drivers but also brought to light their unique stories, embodying the diverse and dynamic spirit of Uber.